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Soft Touch Labels

Give your labels a smooth, velvety feel with soft touch lamination. A good choice for packaging where the finish is just as important as the design.

Shape
Size
Material
Lamination
Foil
Spot UV

Rectangle · 2" × 3" · Crystal Clear · Soft Touch Lamination · Qty 1,000

Custom quote neededGet a Custom Quote
Free digital proof before production.
Best forSkincare & Cosmetics · Candles · Premium Packaging · Personal Care
Works with7 of our materials

What Are Soft Touch Labels?

Soft Touch lamination is a thin film applied over the entire label that changes how the surface feels, giving it a smooth, velvety texture instead of a standard printed or glossy finish. It sits on top of your printed design across the whole label, not just in specific areas.

Beyond the tactile change, Soft Touch also lowers the sheen of the label, so colors read with a softer, more matte appearance compared to an uncoated or gloss-laminated label.

Because Soft Touch is a lamination, it’s one of the options you choose alongside your material, the same way you’d choose Gloss or Matte lamination. It covers the entire label surface, unlike Foil or Spot UV, which are applied to specific areas.

An Azura Fine Jewelry gift box with a Soft Touch laminated label, showing the velvet-finish surface

Why Choose Soft Touch?

A tactile finish

The smooth, velvety texture is noticeable the moment someone picks up the product, not just something you see.

Lower sheen, softer color

Soft Touch reduces surface sheen, giving printed colors a softer, more matte appearance than a gloss-laminated label.

Full-surface coverage

Unlike Foil or Spot UV, Soft Touch covers the entire label, so the tactile change is consistent across the whole surface.

A premium feel for packaging

Good for packaging where how the product feels in hand matters as much as how the label looks.

How It Looks and Feels

Soft Touch and Matte lamination share a similar low sheen. The texture is where they differ.

Soft Touch
Matte Lamination
Surface feel
A smooth, velvety texture you can feel.
A flat, low-sheen surface without the velvety texture.
Sheen
Low sheen, similar to Matte.
Low sheen, similar to Soft Touch.
Best for
When the tactile feel of the label is part of the product experience.
When you want a low-sheen look without a change in texture.
An Alder Body Care lotion bottle with a Soft Touch laminated label, showing the low-sheen, velvety finish

Common Applications

Skincare & Cosmetics

A velvety finish is a common way to give skincare and cosmetic packaging a more premium feel.

See Cosmetic Labels →

Candles

Soft Touch lamination pairs well with the tactile, gift-ready packaging candles are often sold in.

See Candle Labels →

Premium Packaging

A velvety label surface is a common way to add a premium feel to packaging without changing the base material.

See Packaging Labels →

Personal Care Products

For products meant to be held and handled, a soft touch surface adds to the overall feel of the packaging.

Browse all uses →

Material Compatibility

Soft Touch is available on seven of our materials. Availability depends on the material you choose, and the calculator above will only let you select combinations we currently support.

A roll of Crystal Clear labels, transparent film showing the surface beneath through the label

Crystal Clear

Transparent film for a no-label look.

More on Crystal Clear →
A roll of Semi-Gloss Paper labels with a smooth, lightly sheened white finish

Semi-Gloss Paper

More on Semi-Gloss Paper →
A roll of Holographic labels with a rainbow-like reflective shimmer

Holographic

More on Holographic →
A roll of Gold Metallic labels with a reflective gold finish

Gold Metallic

Metallic stock with a gold reflective base.

More on Gold Metallic →
A roll of Silver Metallic labels with a reflective silver finish

Silver Metallic

Metallic stock with a silver reflective base.

More on Silver Metallic →
A roll of White PP labels with an opaque white, glossy finish

White PP

Smooth white BOPP film for everyday product labeling.

More on White PP →
A roll of Matte PVC labels with a flat, low-sheen white finish

Matte PVC

White synthetic stock with a flatter, low-sheen surface.

More on Matte PVC →

Soft Touch isn’t currently offered on Estate #4, Estate #8, Estate #9, Eggshell Felt White, Eggshell Felt Beige or Natural Kraft. See Shop by Material →

Artwork Considerations

How lamination affects your design

Soft Touch lowers the overall sheen of the label, so colors can read slightly softer than they would uncoated or under gloss lamination. Proof your artwork with this in mind.

Material and finish compatibility

Soft Touch is available on seven of our materials and can be combined with both 2D and 3D Foil, as well as Spot UV, where the material supports them.

No special file prep required

Soft Touch is applied across the entire label, so it doesn't require separating out specific artwork areas the way Foil or Spot UV do.

You'll see a proof first

Every order receives a digital proof before production so you can review the artwork before it moves forward.

Quick Specs

Finish typeSoft Touch, a velvety, low-sheen lamination applied across the entire label
Available materialsCrystal Clear, Semi-Gloss Paper, Holographic, Gold Metallic, Silver Metallic, White PP, Matte PVC
Not currently offered onEstate #4, Estate #8, Estate #9, Eggshell Felt White, Eggshell Felt Beige, Natural Kraft
Foil compatibilityCan be combined with both 2D and 3D Foil.
Applicable shapesRectangle for instant online pricing. Square, Circle, Oval and Custom route to a custom quote.
Ordering methodInstant online pricing for supported configurations; unsupported combinations route to a custom quote request.
Artwork requirementNo separate artwork area required, since it applies across the whole label. Digital proof provided before production.

Soft Touch Labels: frequently asked questions

Ready to add Soft Touch to your labels?

Choose your material and quantity in the calculator to see pricing for your configuration.

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